1) v., to establish a relationship or link with someone or something; 2) n., the act or state of relating with others or engaging in communication or cooperation.
Connect - /kəˈnɛkt/:
Engage Smarter, Not Harder.
Our digital engagement strategies are not one-size-fits-all; they're crafted & customized to align with your specific growth stage, scaling and evolving with you as your business grows.
One Size Fits None
We help you achieve impactful results & amplifying your reach without draining your wallet. Our job is to make sure every dollar you spend is an investment in your startup's future.
Stretch Your Dollars
We’re like Robert Redford in that horse movie, only with data. We transform complex data into actionable insights that enable you to make informed decisions that drive growth.
We're Data Whisperers
We love gizmos, toys, & tools more than the average bear. Leverage our experience with the latest digital marketing tools & the newest innovations to keep you ahead of the curve.
Let's face it. We're nerds.
We use targeted social media campaigns, influencer partnerships, email marketing campaigns, SEO optimization, and content marketing to amplify your message and fill the funnel. Each strategy is tailored to engage effectively with the target audience and achieve specific outreach goals. We’ll try anything (at least once) if we believe that it will truly help you succeed.
Success is measured through metrics such as engagement rates (likes, shares, comments), website traffic, conversion rates, email open and click-through rates, and overall campaign ROI. Regular analysis of these metrics guides campaign optimization. We can use the Marcom tech stack you’re already using (right?) or we can bring you solutions to choose from and get you set up for success.
Yes, abso-@$#%ing-lutely! If you don't know or are unsure about who your customer is, we will take the time to profile them using market research, customer data analysis, and segmentation techniques to identify and target your ideal audience, ensuring that digital engagement strategies are focused and effective.
ChangeLabs customizes content and messaging for each digital platform, considering the unique audience demographics, content formats, and engagement styles of platforms like LinkedIn, Twitter (sorry, we can’t yet bring ourselves to say ‘X’), Facebook (same deal), Tik-Tok, and other industry-specific forums.
Think of us like the communications police, always on call to keep your brand consistent across all channels, your content and other messages voice and tone aligned, and that you always correctly use “your” and “you’re” (though we occasionally misplace adverbs in a sentence, occasionally). We integrate our digital engagement strategies within the broader marketing plan through a multi-faceted approach.
Initially, we align digital strategies with overall business objectives and marketing goals. This integration involves synchronizing content across various channels to ensure consistent messaging, utilizing data analytics to refine strategies based on audience insights, and continuously monitoring and adjusting tactics in response to market trends and campaign performance. This comprehensive approach ensures a cohesive and effective marketing strategy that leverages digital engagement to its full potential.