Me·tho·dol·o·gy - /məˈθɒdələdʒi/:
n., A systematic strategy or approach; 2) v., The art of applying specific procedures or techniques to achieve a goal.
Set a clear direction and navigate around any business challenge. Just like GPS updates your route based on real-time data, our approach flexes to match your business's changing needs.
Navigating Your Business Terrain
GPS for Startups
It's tough out there for startups.
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Scarce Resources (Human & Financial)
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Difficult Investment Climate
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Intense Competition
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Limited Brand Awareness
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Rapid Technological Change
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Challenging Customer Acquisition & Retention
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Changing Consumer Preferences
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Operational & Capacity Challenges
In today’s complex business environment, startups face a number of obstacles:
Piecemeal Solutions
When it comes to marketing, startups often resort to piecemeal solutions: hiring fractional talent to steer their marketing efforts, or bringing on multiple agencies to tackle the workload.
Reactive Responses
Staying ahead of the competition demands a high level of agility and responsiveness but consistency can suffer as a result and it’s easy to fall into a reactive mode.
Fragmented Teams
Without a common roadmap, fragmented teams rush into single project tasks without establishing a coherent brand identity or long-term strategy. This means more money, more time, and lower ROI.
Current Challenges
Advisors & Experts
Advisors & Experts
With backgrounds spanning strategy consulting, venture development, digital marketing, web design, branding, and operational leadership in diverse sectors from S&P 500 tech giants to groundbreaking digital healthcare startups to nonprofits, brothers Joseph and Justin Kline established ChangeLabs to create a new kind of marketing company dedicated to empowering startup growth.
