VEL
velocity Launch
For healthcare companies that need a credible market presence fast. Brand, messaging, and a live site in 72 hours. Fixed fee, senior-led, no scope drift.
Visit ChangeLabs Velocity →04
Practices
ChangeLabs · Operations & Advisory
AI speed.
Senior judgment.
Built for healthcare.
Four practices for startup to series A companies, built for the moments that decide whether the work gets seen.
~50
Companies launched
01
Team accountable
The Problem
Strong ideas, fragmented infrastructure.
A healthcare company arrives at a critical moment with capable people, real science, and a story it can't quite tell. The launch is late. The pitch doesn't carry the weight of the work behind it. The growth strategy comes from three vendors who don't talk. The raise opens before the story can hold up to a hard question.
The default response is to hire another vendor.
Another layer is another month watching the window move past you.
Brandvendor a
Contentvendor b
Socialvendor c
Webvendor d
Four practices. Built for the sector.
ChangeLabs' practices run across the stages of company growth: launch, marketing, fundraising, and research. Each is led by a senior operator with direct experience inside the organizations our clients are trying to reach. The practices run independently. They build on each other when a company grows into more than one.
The standard of work is the same across all four. So is the accountability. The team that scoped the engagement is the team doing it.
The Practices
Which practice fits where you are?
RCH
reach Marketing
For growth-stage healthcare companies that need senior strategy and execution capacity without building it in-house. Retained engagement, scoped to where the company is and what it needs next.
Visit ChangeLabs Reach → ACS
access Fundraising
For healthcare companies preparing to raise. Pitch narrative, investor introductions, data room, financial modeling, and the war-room work that holds the round together. Led by Missy Krasner.
Visit ChangeLabs Access → SGL
signal Research
For healthcare companies that need evidence before they commit. Market validation, competitive analysis, and the baseline analysis that sharpens every other engagement.
Visit ChangeLabs Signal → The Family Map
How the four practices map to a healthcare company's growth.
Stage
01Evidence
02Launch
03Growth
04Raise
05Scale
Signal / Research Pre-decision
Recurring · sharpens each engagement
Velocity / Launch 72-hour sprint
Reach / Marketing Retained
Access / Fundraising Through the round
The practices were built to hand off to each other. Same context, same standard, no re-onboarding when the next phase begins.
The work, in their words.
Finding this team was a pivotal moment. Their deep understanding of our unique challenges, designing our web experience, building our pitch decks, and establishing a robust social presence, moved our company forward.
Rachael Jones CEO and Co-founder - Syntax Health (Acquired by Lightbeam)
They were absolutely critical in helping us stand up the commercial narrative process within our organization.
Nick Troisi Insights Director · Redesign Health
Their strategic and creative work elevated our brand and helped us connect with our audience on a deeper level.
Andrea Auxier CEO · Noma Therapy
Where to start
Not sure which practice fits?
Tell us what you're working toward. We'll point you to the right place.