Find the practice that fits the moment in front of you.
ChangeLabs runs four practices for healthcare companies. Each is built for a specific stage and led by a senior operator with direct sector experience.
Velocity>>Launch
For healthcare companies that need a credible market presence fast.
Founders preparing to raise a seed or Series A. Teams announcing a commercial launch or partnership. Companies whose product is ready but whose brand undersells it. If your launch window is the next thirty days, Velocity is the right door.
A complete launch package built in 72 hours. Positioning, messaging architecture, visual identity, a live three-to-five-page website, and a social presence that matches. Plus a roadmap for what comes after.
A 72-hour sprint. $7,500 fixed fee. One team from intake through go-live. Two slots open every month.
Reach>>Marketing
For growth-stage healthcare companies that need senior strategy and execution capacity without building it in-house.
Companies past the initial launch, with a real product, a real market, and a growing list of marketing demands the team can't absorb. Founders who need someone senior owning the work without building a full marketing function.
Retained capacity across growth strategy, content, web, design, video, and the partner relationships behind paid, SEO, CRM, and CRO. Same senior team across every engagement.
Three to six month retainers. Starts at $10,000 per month. Scoped to where the company is and what's needed next.
Access>>Fundraising
For healthcare companies preparing to raise.
Founders raising a friends-and-family, pre-seed, seed, priced round, bridge, or venture debt round. CEOs whose pitch isn't quite landing yet. Teams whose story works in conversations but not yet in decks. If any of those is where you are right now, Access is the practice.
Pitch narrative and deck. Investor CRM with tiered targets. Introductions from a healthcare-specific network built over decades. Weekly war-room meetings that hold through the round. Data room architecture, artifacts, three-year financial model, and cap table support.
Project-scoped to the round. Led by Missy Krasner, with thirty-five years across Amazon Alexa Health, Box Healthcare, Google Health, and Redesign Health.
Signal>>Research
For healthcare companies that need evidence before they commit.
Teams considering an adjacent market and not sure if the math works. Founders whose TAM needs to hold up under serious questioning. Anyone sizing a strategic decision the rest of the work depends on. Signal exists for the founder who needs to move faster than the current evidence allows.
Market validation. Competitive analysis. Financial modeling. The baseline analysis that sharpens every other engagement at ChangeLabs and clarifies the decisions a team is about to make.
Project-scoped. Sized to the question.
The four, at a glance.
Companies often need more than one. The practices were built to hand off to each other. Same context, same standard, no re-onboarding when the next phase begins.
| Practice | For | Engagement | Timeline |
|---|---|---|---|
| Velocity | Launch, re-launch, fast credibility | Fixed sprint | 72 hours |
| Reach | Ongoing growth and execution | Monthly retainer | 3 to 6 months |
| Access | Fundraise | Project, full or mini | Through the round |
| Signal | Pre-decision evidence | Project | Sized to the question |
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