Built around a pattern that kept repeating.
A short version of how this firm came to exist, who runs it, and what we think makes the work hold up.
The pattern that
started it all.
We first saw the pattern from inside an early-stage healthcare company. The founding team was filling its marketing gap the way most founders do, one fractional hire at a time. A person for the brand, a person for content, a person for social. Each was good at their piece, but nobody was responsible for fitting the pieces together, so they didn't.
The website and the pitch deck read like two different companies. The team was spending money and losing weeks, and arriving at the meetings that mattered less prepared than the work behind them deserved. The product was real, but the first impression gave none of that away.
The same thing was happening across early-stage healthcare companies everywhere, with different teams and different products and the same outcome, fragmented output (and a founder quietly doing the integration work nobody had been hired to do).
ChangeLabs started as the answer to this pattern. The launch work came first, what we now call Velocity. Nearly fifty companies launched through the model in two years, and it has held up.
What we didn't see coming was how far past launch the need ran. A company that launched well would come back a few months later wanting someone to keep the marketing going now that there was something to grow, and that became Reach. A founder heading into a raise needed a story tight enough to survive a room full of investors who'd seen a hundred decks that quarter, and Access grew out of this work Missy Krasner had done for decades. Teams sizing up a new market, or a decision they couldn't walk back, needed evidence before they spent against it. We called that Signal.
We didn't plan four practices. Each one started because a client asked for something specific, and referring it out felt worse than learning to do it well. The conviction underneath never moved. Healthcare companies do serious work, and most of them reach the market with infrastructure that undersells it. Closing that gap is most of what the firm is for.
Five convictions that hold the work together.
Clear thinking produces clean execution. Vague briefs produce vague launches.
One team owns the outcome from intake through delivery. If something slips, you know whose phone to pick up.
We tell our clients what they need to know, including what they'd rather not hear. We disclose what we know. We flag what we don't.
Speed and rigor come from the same place: a well-built process run by people who know the work.
Momentum is hard-won. Rebuilding it takes longer than protecting it. We treat your timeline the way you treat it.
Senior operators. In the work, not above it.
The people who scope the engagement are the people doing the work. Three senior healthcare operators lead where their experience is sharpest.
Twenty-five years across marketing, sales, and management, with deep tenure inside digital healthcare and a broader run before it. Has led foundational marketing strategy for healthcare companies at every stage, from pre-seed through commercial. Worked across venture studio portfolios including Redesign Health, Cypress Ridge Capital, and Abundant Health Ventures, as well as independent companies across the sector. The architect of the ChangeLabs model.
Thirty-five years at the intersection of healthcare, technology, and investment. Venture Chair at Redesign Health (seven healthcare companies). Senior roles at Amazon Alexa Health, Box Healthcare, and Google Health (founding executive). M.A. Stanford. B.A. UCLA. Leads fundraising counsel across the firm.
Former Chief of Staff at Redesign Health. Earlier roles at McKinsey & Company and the World Health Organization. Harvard undergrad. Brings consulting-grade analytical rigor to the work that sharpens every decision underneath a launch, a raise, or a market move.
You bring the work. We'll bring the team.
Whether it's a 72-hour sprint with Velocity, a six-month retainer with Reach, a fundraise with Access, or a research engagement with Signal, the standard of work is the same. If you're not sure which practice fits where you are, that's a normal place to start.